The study and application of household coping have largely been confined to the problems of famine and food insecurity. Based on field insights from West Africa, this paper argues that understanding how households cope and allocate resources in times of crisis is of immense value to a broad array of development interventions. It also introduces a conceptual framework that evaluates household coping in exogenous and endogenous contexts. The application of this framework may provide a more informed approach to development intervention design, implementation and targeting that is sensitive to the differential needs and experiences of rural households and communities.